Insight: As a new parent, it’s natural to care a lot. But, it also means your mind takes you to some interesting places.
This campaign explores the mindset of new parents as they take on parenthood.
Insight: People are skeptical of new technologies without a proven track record.
In this campaign, cliché characters from the stock video world break the 4th wall with real concerns about driving a hydrogen-powered car.
To launch the Supra, two pro drift drivers used the vehicle’s raw power and challenged their opponent to perform tricks in a Game of Horsepower. Just like the classic basketball game. The resulting social content generated earned media and marked the return of a cultural icon.
2+ million YouTube views
Press: Motortrend, TopSpeed, Motor 1
With the introduction of Android Auto, drivers have Google at their fingertips. Which may, or may not be a good thing. One thing’s for sure, it’s the end of the road for the window mount suction thingy.
Insight: No one starts a business to do taxes, bookkeeping, and payroll. Except H&R Block.
Domino’s Pizza Proverbs are oven-baked insights gleaned from journey to create a better pizza. We started the conversation with 8 different proverbs on the new pizza boxes. Then gave people a chance to contribute their own sage words of pizza wisdom and be immortalized on future boxes.
Estimated free media impressions: 300 million.
Breakfast is supposedly the most important meal of the day. And dinner is a meal to plan their day around. This relegates lunch to a mere afterthought. We created this "Lunch Amnesia" campaign based on the observation that yesterday's lunch is hard to remember. Domino's for lunch? You won't forget that tomorrow.
This campaign slows down time to show how fast Toyota Safety Sense™ works when a split second matters.
Utilizing AI facial recognition, we created FaceRace, a Snapchat game where your face controls the vehicle.
Seating 7 passengers comfortably is just about the only interesting thing about the new Highlander. This campaign used that capacity as a storytelling device to reinforce the roominess.
We helped Best Buy transform the phone from an unwelcome annoyance into an essential cinema accessory. By synchronizing your phone with the movie screen and translating the character’s gibberish in real-time during the movie, we created a new level of engagement never before seen in the mobile space.
A campaign series I created on LinkedIn playing off the common #OpenToWork green frame. Total impressions so far 21,000+
Keeping up with technology can be exhausting. Investing in the latest and greatest gadget means the introduction of a new version could make yours obsolete instantly. We created Best Buy Future Proof. A program that allows people to trade in their gadgets so they don't ever have to worry about being left in technology's dust.
Layering looping GIFs inside a 360º world, we created a first-of-its-kind digital experience playfully showing the Toyota Highlander’s best features. Check it out here.
A speed reading experience to deliver the benefits of Hyundai’s turbo technology, at turbo speed. View here.
BK's King Deals are cheap. So cheap, you'll feel like you've robbed us. We created this campaign to heighten the feeling of lawlessness when ordering a BK King Deal.
The Hyundai Genesis is unexpectedly fast. So we set out to prove the car could go 0-60 mph in less than a Vine.
One Show Interactive- Branded Social Post
One Show Interactive- Best Use of a Social Network
Webby Honoree- Entertainment
New York Festivals- Finalist Award
Everyone knows Hondas last a long time. So there's a possibility your Honda might actually outlive you. "Will Your Honda" is a place for Honda owners to create a legally-binding will, so they can pass on their long-lasting Honda to someone they know will care for it after they're gone.
In collaboration with famed tattoo artist Scott Campbell and photographer John Midgley, we created this campaign to show the power of Aquaphor in helping fresh tattoos heal.
Using a person's recent emoji usage on social as an emotional indicator, we served up one of 80 emoji stories relevant to their current mood.
This campaign is ode to people whose competitive nature doesn't have an off switch. The type who love winning at everything winnable. From a foot race with a child, to fantasy football, some people simply don't know how to lose.
Introducing a new holiday fundraising initiative: Men wrapping packages to raise money for packages at the Testicular Cancer Foundation.
